A riotous, 720-page celebration of sneakers and sporting legends, as told through the medium of vintage print advertising
More than a decade in the making, Soled Out is the definitive - and only - collection of sneaker advertisements from the footwear industry's golden age. Lovingly written and compiled by Simon 'Woody' Wood, founder of the legendary Sneaker Freaker magazine, this colossal volume combines nearly 900 vintage images with a punchy narrative full of insider stories and historical revelations.
Sneaker Freaker’s founder Simon ‘Woody’ Wood teams up with publishing giant Phaidon to release Soled Out: The Golden Age of Sneaker Advertising - a 720-page marathon celebration of the rubber, leather and mesh we wear on our feet every day. The definitive marketing manual explores the supercharged golden era of sneakers through vintage advertisements from big-name brands like Nike and Adidas and is laced with star-studded campaigns, including Michael Jordan's iconic early Air Jordan posters and ASICS’ infamous trash-talking campaign ‘Just Doing It Doesn’t Do It’. A real homage to the athleisure industry and a special tribute to the army of creatives who laid the groundwork for this multi-billion dollar business that continues to grow and evolve.
Featuring superstar athletes and cultural icons such as Andre Agassi, Paula Abdul, Bo Jackson, Bugs Bunny, Michael Jordan, MC Hammer, and Shaquille O'Neal, every page is laced with classic sneaker models, unforgettable graphics, and outrageous trash talk. Sit back and enjoy the spectacular scenery ahead as Soled Out powers through a 720-page marathon celebration of the rubber, leather, and mesh we wear on our feet.